South Africa is faced with the dual challenge of growing empowered business and boosting its ailing manufacturing sector. Within this complex, transitional space, the Beier Group is leading the way in bringing together the old and the new, black and white, local and global. BCA was tasked with helping Beier to communicate its unique manufacturing success story to target audiences and key decision-makers across the country. Using our ‘think-nudge-shove’ approach, we created a corporate video that allows the company’s authentic voices to take charge of the narrative – a modern and heart-warming way to show the positive effects of transformation and the group’s impact on local communities.