In the time of COVID-19, accurate information was the guiding light – it motivated life-saving behaviour change and helped to counter fears fuelled by fake news. But how that information was communicated was the key to any effective response to the pandemic – doing it right was  how public trust and cooperation was built. 

BCA was proud to have played a part in this effort. By creating simple and salient graphics based on the speeches of South African President Cyril Ramaphosa, our team helped ensure that vital coronavirus messaging reached and engaged the audience.