At the beginning of this year, the World Health Organization (WHO) issued a list of top 10 threats to Global Health. These threats ranged from climate change and non-communicable diseases, to antimicrobial resistance and vaccine hesitancy. The list also included HIV, dengue, weak primary care, fragile and vulnerable settings (e.g. regions with drought and conflict), Ebola, and threat of a global influenza pandemic.
Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
The behavioral revolution in economics was triggered by a simple, haunting question: what if people don’t act rationally? This same question now vexes the technology field. In the online world, once expected to be a place of ready information and easy collaboration, lies and hate can spread faster than truth and kindness.
Robert Sapolsky asks whether humans can overcome the neurological, hormonal, and developmental underpinnings of their tribalism and offer a rather depressing take on nationalism’s cognitive enablers. When it comes to group belonging, humans don’t seem too far from chimpanzees: people are comfortable with the familiar and bristle at the unfamiliar. Taming our aggressive tendencies requires swimming upstream.
If only Bey was totally accurate when she asked "who run the world?" Because sadly, it's not girls. In a world where climate change is no longer a background issue, but one we must address urgently, more and more research into this topic is beginning to emerge. Well, according to a new study, when women make decisions, less damage is done to the environment.