Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
Imagine that you found a wallet in the street containing a stranger’s contact details but no cash. Would you go out of your way to return it to its owner? Now imagine that the same wallet contained a few crisp banknotes. Would that alter your response? Does it depend on the amount of money? And how do you think other people would react in similar circumstances?
Climate change is the greatest risk and challenge of our time. The level of carbon dioxide in the atmosphere has reached 415 parts per million – the highest in almost three million years. And the past five years have been the warmest on record since the 1880s.
In Thomas Gradgrind, Charles Dickens created an educator who saw his pupils as “reasoning animals”, with heads that should be filled with facts and little more. In “Licence to be Bad”, Jonathan Aldred, an academic at Cambridge University, casts economists as the modern Gradgrinds. They exercise a baleful influence on political discourse, he maintains, by taking a narrow view of humans as essentially selfish creatures, forever trying to maximise their own well-being.