Sonam Wangchuk has stopped ironing his clothes. This renowned innovator and Magsaysay Award-winning environmentalist feels smart crease is an indulgence one can do without in order to help the planet. As he says, the power saved from ironing his clothes could power four rural households.
Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
After a previous government burnt Polish employees by raiding their pension funds five years ago, the country’s current leaders designed a new flagship savings plan with a Nobel prize-winning behavioural science theory to incentivise participation.
When one embarks on an entrepreneurial journey, they are largely unaware of all the hats they will eventually have to wear. Especially in the early years of a company’s growth, while budgets are tight and hiring employees just isn’t in the cards. An entrepreneur serves as an accountant, salesman, public relations specialist, contract negotiator, HR manager. The list is long, and the effort is complicated. One of the most difficult hats to wear successfully is Behavioral Scientist.
From predicting who will be a repeat offender to who’s the best candidate for a job, computer algorithms are now making complex decisions in lieu of humans. But increasingly, many of these algorithms are being found to replicate the same racial, socioeconomic or gender-based biases they were built to overcome.