The Behaviour Change Agency

Behavioural and data science since 2001

The Behaviour Change Agency is where powerful insights from behavioural and data science meet passionate creativity to stir up sustainable change in customers, employees and citizens.

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BCA was brought on board to implement a clear and effective multimedia campaign to raise the profile of the State of the Nation Address (SONA) and communicate its content and objectives on a broad scale. Our behaviourally informed approach ensured important Presidency messaging reached the SouthAfrican public on multiple digital platforms.

During the challenging months of the coronavirus pandemic, this resource also became a critical distribution point for COVID-19 information, helping to publicise and amplify vital announcements from President Cyril Ramaphosa. Through simple and salient digital assets and graphics distributed on a variety of government and social channels, BCA was able to reach and engage millions of South Africans and drive life-saving behaviour change.
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OUR Clients

behavioural change

Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?

At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.

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+27 21 035 1735

First Floor, Block B,
Boulevard Office Park,
Searle Street, Woodstock,
7925, Cape Town,
South Africa.

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