Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
Robert Sapolsky asks whether humans can overcome the neurological, hormonal, and developmental underpinnings of their tribalism and offer a rather depressing take on nationalism’s cognitive enablers. When it comes to group belonging, humans don’t seem too far from chimpanzees: people are comfortable with the familiar and bristle at the unfamiliar. Taming our aggressive tendencies requires swimming upstream.
If only Bey was totally accurate when she asked "who run the world?" Because sadly, it's not girls. In a world where climate change is no longer a background issue, but one we must address urgently, more and more research into this topic is beginning to emerge. Well, according to a new study, when women make decisions, less damage is done to the environment.
Thaler coined the term “nudging ” for the theory of ways to influence individual and group behaviour without coercion through the use of positive reinforcement and indirect suggestions in contrast with other ways to achieve compliance, such as enforcement.