Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
Thaler coined the term “nudging ” for the theory of ways to influence individual and group behaviour without coercion through the use of positive reinforcement and indirect suggestions in contrast with other ways to achieve compliance, such as enforcement.
For the Scottish government, it had to deal with an increase in hate crimes – last year more than 5,300 cases of hate crime were reported in Scotland. It had to overcome some suspicion around curbing free speech and that any campaign would trivialise the issue.
President Cyril Ramaphosa will launch the Good Green Deeds campaign in the Eastern Cape on Friday. The campaign is aimed at changing behaviour towards littering, illegal dumping, pollution and other activities that are harmful to the environment.
Based on a combination of existing data like your interests and past academic performance, you could get an automated recommendation tailored to outline the best potential pathways for you—providing simpler options for the choices you can make, and leaving you with greater confidence that you will graduate on time.