Our Approach
Insight
We thrive where strategy, creativity and behavioural science meet.
Our behavioural specialists use the latest tools and cutting-edge science to really understand the context, target audience and behavioural challenge at hand. Rigorous testing frameworks help us to optimise and refine our approach.
Curious about behaviour change?
Intervention
Our campaigns and interventions start with knowledge.
Our evidence-based interventions are carefully crafted to achieve our clients’ objectives and inspire positive social change. They’re also cost-effective, practical and scalable to ensure we impact as many lives as possible.
Impact
We want to make an impact we can measure.
BCA is driven by data, so outcome measurement is built into all our interventions. It’s how we test what works and why – and how we improve our effectiveness into the future.
What we do
- 01
Behavioural research and testing
- 02
Applied behavioural insights
- 03
Behavioural communications strategy
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Behavioural interventions
on-the-ground and in-the-cloud - 05
Building behavioural science capability
Case studies
The Behaviour Change Agency uses behavioural science to address social challenges and build movements for sustainable change. Realising the Sustainable Development Goals is a key thread underpinning our work.
Education: Early childhood development
Beyond the pages
Ensuring caregivers understand the importance of early childhood development and early learning
What our clients say
'We have been really impressed by the research work done with the Behaviour Change Agency to date. Their desktop research has been thorough and of a high quality, yielding behavioural insights that have proven to be enlightening to the business. In addition to the desktop research, BCA has also completed primary research for SAB. This research was conceptualised, designed and carried out to a high standard and yielded results and recommendations which could easily be translated for business purposes. Their commitment to addressing social issues by developing evidence-based solutions is highly commendable.'
'The team’s behavioural science approach to digital marketing and communications, coupled with its creativity, attention to detail and insight into the industry, deliver campaigns that are relevant, effective and implemented on budget and on deadline – as well as results that are measurable. From brand design and video to digital communications and print campaigns, projects are always approached with enthusiasm, care and focus.'
'BCA has been instrumental in using behavioural communications to raise our digital profile in order to inform the public and key stakeholders about our activities, as well as mobilise access to educational opportunities for the youth of Mitchell's Plain and surrounds. As a public benefit organisation, it was critically important for us to partner with an agency capable of delivering expert guidance and excellent quality within exacting budgets.'
'We have found BCA to be an agency with a proven track record of developing digital campaigns and solutions that actually deliver meaningful results in shifting behaviour within complex and multi-dimensional areas, hence drawing them in again in an area such as mental health.'
'Their in-depth understanding of our target segments, as well as their knowledge of using behavioural science to build online movements, resulted in a strategy that was unique, innovative and highly impactful. In addition, their impressive commitment to evidence-based solutions, testing and thorough reporting mechanisms successfully delivered on our mandate.'
'BCA understood our aims and objectives from the outset and has developed a smart, creative solution based on thorough research and the latest insights from behavioural science. The result is a custom-built digital portal relevant to the local South African context and designed to accommodate the very specific needs and motivations of the distinct stakeholders in this area.'
NeWs stories
Can behavioural science stop climate change?
With households responsible for 72% of global greenhouse gas emissions, Dr Jako Volschenk, senior lecturer in Strategy and Sustainability at Stellenbosch Business School, says on World Earth Day (22 April) it is time to stop waiting on governments to fight climate change, and to focus on how the behavioural changes of individuals can achieve the substantial reduction.
My view on SA remains unchanged: We need action, not despair - Adrian Gore
Adrian Gore writes that he has a deep belief in the potential of our country and it is clear to him that this is not a time for pessimism, despair and inaction. He argues that, on the contrary, we are in desperate need of optimism, hope and action.
African researchers must be full participants in behavioural science research
Behavioural science involves understanding humans. However, it fails if it develops a limited understanding of humanity – 17% of whom who live in Africa. Africa’s voice must therefore be included in behavioural science research. Collaborations with African researchers should be grounded in respect. Public policy has been experiencing a behavioural renaissance. Policy-makers in august bodies such as the World Bank and the United Nations are beginning to recognise that one must understand human behaviour and the context that shapes it to understand how people will react to a policy intervention.
ChatGPT has left-wing bias – study
Which politics does ChatGPT stand for? A study shows that AI is on the left side of the political spectrum. The release of OpenAI’s ChatGPT has catapulted the technology of large language models into the public eye. It is already leading to changes in society, for example in the education system: schools and universities are trying to deal with the possibilities of such systems – or ban them.
