Can we make major progress on the biggest social problems without imposing significant costs — and while allowing people the freedom to go their own way?Can we make major progress on the biggest social problems without imposing significant costs — and while allowing people the freedom to go their own way?
Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
On a sunny May day, Pierre-Luc Vautrey sits in 1369 Coffeehouse in Cambridge, talking enthusiastically about his work — five research projects to be exact. He speaks quickly, and the coffee gives him an extra boost. He has a lot of ground to cover, and at times he has to re-explain certain areas of his research. Luckily, he’s patient and wants to ensure that people understand his work.
The behavioral revolution in economics was triggered by a simple, haunting question: what if people don’t act rationally? This same question now vexes the technology field. In the online world, once expected to be a place of ready information and easy collaboration, lies and hate can spread faster than truth and kindness.
Robert Sapolsky asks whether humans can overcome the neurological, hormonal, and developmental underpinnings of their tribalism and offer a rather depressing take on nationalism’s cognitive enablers. When it comes to group belonging, humans don’t seem too far from chimpanzees: people are comfortable with the familiar and bristle at the unfamiliar. Taming our aggressive tendencies requires swimming upstream.