Behavioral sciences teams can influence business strategy, decision-making and service offerings through deep insight into human behavior. Such a team’s ability to understand behaviors helps mitigate failure and decrease industry waste.
Why is falling for fake news so easy despite all the warnings? Why do we carry high-interest debt even when we have the means to pay it off? Why are there so many browser tabs open on your screen right now even though digital clutter is so stressful?
At BCA, we mine insights from behavioural research to illuminate what really motivates human actions. Then, we add rigorous data analysis and a range of creative strategies to develop behavioural and communication solutions that improve decision-making and create better outcomes for customers, employees and citizens.
Seventeen-year-old Rachel Seevers waited nervously at the 2019 International Science and Engineering Fair (ISEF). The high school senior was about to demonstrate to the public a new kind of underwater propulsion system she’d created and tested in her parents’ basement. But no one came to talk to her. So, Seevers tried an experiment. She and a nearby male participant, who’d been getting lots of attention, switched spots, presenting each other’s research. Lo and behold, his project became much less popular with her standing in front of it, while hers suddenly attracted more interest.
In May 2018, more than 76,500 Ontario public service employees received emails from their employer encouraging them to use the federal government’s retirement income calculator. The emails were the same, but the subject lines were different. Each one targeted a different way of thinking: emphasizing the simplicity of retirement planning, playing up its immediate benefits or prompting the receiver to consider who they’ll spend their retirement with.