An ongoing story
Today, we know better.
The good news?
The biology of behaviour
Neuroscience says: probably not.
23
July 2025
For the armchair philosophers out there (and yes, the diehard Friends fans), it’s a question that never gets old: If doing something kind makes you feel good… is it still altruism?As we contribute our 67 minutes of service this Mandela Day, it’s hard not to notice that little lift we get after helping someone out. And neuroscience, it turns out, backs that up.
Brain Matters - A Behaviour Change Agency Project
In South Africa, many people struggle to find reliable information about brain health that speaks to their experiences and culture. Our mission is to bridge this gap by providing evidence-based brain health information in simple, clear language.