The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“We humans notoriously underestimate how happy it makes us to give to others.”
– Nava Ashraf
Men make more extreme choices and decisions, find scientists
This Mail & Guardian webinar was sponsored by The Behaviour Change Agency. Speakers included Antoine Ferrere, Global Head of Behavioural Science at Novartis, Switzerland; Matthew Battersby, Chief Behavioural Scientist at Reinsurance Group of America, United Kingdom; Aimee Wesso, Advanced Strategic Specialist at Afrocentric Group; Pat Govender, Founder and Managing Director of The Behaviour Change Agency and Dr Anam Nyembezi, Behavioural Medicine Specialist and a Senior Lecturer in the School of Public Health, University of the Western Cape.
While conventional wisdom states that we should be creating outstanding, end-to-end customer experiences, scientific research suggests otherwise. As important as experiences are in the moment, it’s the memory of those experiences that we carry around with us for days, months and sometimes years afterwards that really matters.
The world’s wealthiest need to reduce their carbon emissions to help tackle climate change, a report by the Cambridge Sustainability Commission has said.Highest global earners caused a 37% increase in global emissions over 25 years, the document said. For the majority of people making changes is about shifting infrastructure so we can get about and heat our homes in low carbon ways, Prof Peter Newell, the lead author of the report told BBC World News.
From public health and job creation to environmental sustainability and safer communities, the social and behavioural sciences empower people everywhere to find solutions.