The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“Often we don’t realise that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
– Robert Cialdini
The World Health Organization Needs to Put Human Behavior at the Center of Its Initiatives
Nicholas Pratt looks at the growing use of behaviour science in the funds industry and its potential role as the saviour of active management.
Uber’s business model is incredibly simple: It’s a platform that facilitates exchanges between people. And Uber’s been incredibly successful at it, almost eliminating the transaction costs of doing business in everything from shuttling people around town to delivering food.
Nonprofits struggling to keep supporters excited about their causes should follow these five recommendations to make the most of Stanford behavioral scientist B.J. Fogg's model for getting people to act.