The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“January is always a good month for behavioural economics: Few things illustrate self-control as vividly as New Year’s resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken.”
Using self-nudging to make better choices
If you’re really serious about making a meaningful change in your personal or professional life, you just have to create the proper conditions for predictable success. The roadmap can be found in a discipline known as behavioral economics.
Understanding behavioural science – including why people get so angry online – can help brands communicate effectively through a crisis, according to Kate Hartley, co-founder of crisis simulation firm Polpeo.
For tuberculosis patients, complying with a full course of treatment can be daunting and difficult. But a new experiment conducted by MIT researchers in Kenya, in collaboration with the digital health company Keheala, shows that a digital program used on mobile phones helps patients successfully finish their treatments.
When buying a new car, a new phone, a new mattress, most of us can’t claim to be experts. Navigating countless features and benefits tests our patience and analytical prowess; we’re lay people and choosing is tough. What’s the process to compare the best battery life, the most comfortable or the safest? Companies muddy the water further with advertising: if every phone is the best, how do I decide what to buy? On many occasions consumers don’t know what their genuine motivations are. They’re not lying; they’re confabulating.