The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“Often we don’t realise that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
– Robert Cialdini
Report: Food Loss and Waste in Farming
This Mail & Guardian webinar was sponsored by The Behaviour Change Agency. Speakers included Antoine Ferrere, Global Head of Behavioural Science at Novartis, Switzerland; Matthew Battersby, Chief Behavioural Scientist at Reinsurance Group of America, United Kingdom; Aimee Wesso, Advanced Strategic Specialist at Afrocentric Group; Pat Govender, Founder and Managing Director of The Behaviour Change Agency and Dr Anam Nyembezi, Behavioural Medicine Specialist and a Senior Lecturer in the School of Public Health, University of the Western Cape.
About 45% of South Africa’s total available food supply that enters the food value chain is lost or wasted, with much of it occurring during initial agricultural production on farms. But fewer than 40% of farmers measure how much food is wasted, a new study has found. The research was conducted by The Behaviour Change Agency, for the World Wildlife Fund South Africa (WWF-SA), the Nedbank Green Trust and Food Forward.
Critics of nudging argue that it is no longer equal to society’s problems. Nudges try to change behavior by altering the environment in which we make decisions rather than resorting to bans or incentives. For some, this makes them too focused on the individual when our attention should be on wholesale systems change. For others, nudges aren’t focused on the individual enough: rather than tweaking their environment we should be trying to change people’s psychology at a deeper level.
We sought to clarify the impact of adolescent alcohol misuse on adult physical health and subjective well-being. To do so, we investigated both the direct associations between adolescent alcohol misuse and early midlife physical health and life satisfaction and the indirect effects on these outcomes attributable to subsequent alcohol problems.
A groundbreaking new study, made known by Medical News Today, has put forth research-led evidence that shows those who suffer racial discrimination face neurological changes in the brain that could negatively impact their overall health. Knowing that racism can have serious physical, emotional and psychological repercussions, researchers from Emory University in Atlanta wanted to study how such discrimination has affected the biological microstructures of black women’s brains. Though this research aims to prove something new, the deep and wide impact of racism has been well-documented.