The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“A wealth of information creates a poverty of attention.”
– Herbert A. Simon
The adoption of behavioural science by Biden is a good sign
This Mail & Guardian webinar was sponsored by The Behaviour Change Agency. Speakers included Antoine Ferrere, Global Head of Behavioural Science at Novartis, Switzerland; Matthew Battersby, Chief Behavioural Scientist at Reinsurance Group of America, United Kingdom; Aimee Wesso, Advanced Strategic Specialist at Afrocentric Group; Pat Govender, Founder and Managing Director of The Behaviour Change Agency and Dr Anam Nyembezi, Behavioural Medicine Specialist and a Senior Lecturer in the School of Public Health, University of the Western Cape.
First Floor, Block B,
Boulevard Office Park,
Searle Street, Woodstock,
7925, Cape Town,
South Africa.