The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“We all think that in the future, we are wonderful people. We will be patient, we will not procrastinate, we will exercise, we will eat well... The problem is we never get to live in that future.”
– Dan Ariely
Empathy Could Stop This Pandemic
Shortly after George Floyd’s death, one of my friends texted me that Floyd wasn’t necessarily a bad person, but, pointing to his prior stints in prison, added that “he wasn’t lily-white either.”
If you’re really serious about making a meaningful change in your personal or professional life, you just have to create the proper conditions for predictable success. The roadmap can be found in a discipline known as behavioral economics.
Understanding behavioural science – including why people get so angry online – can help brands communicate effectively through a crisis, according to Kate Hartley, co-founder of crisis simulation firm Polpeo.
For tuberculosis patients, complying with a full course of treatment can be daunting and difficult. But a new experiment conducted by MIT researchers in Kenya, in collaboration with the digital health company Keheala, shows that a digital program used on mobile phones helps patients successfully finish their treatments.