The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
– Daniel Kahneman
Human Behavior Would Be Easier if It Was Rocket Science
Understanding behavioural science – including why people get so angry online – can help brands communicate effectively through a crisis, according to Kate Hartley, co-founder of crisis simulation firm Polpeo.
For tuberculosis patients, complying with a full course of treatment can be daunting and difficult. But a new experiment conducted by MIT researchers in Kenya, in collaboration with the digital health company Keheala, shows that a digital program used on mobile phones helps patients successfully finish their treatments.
When buying a new car, a new phone, a new mattress, most of us can’t claim to be experts. Navigating countless features and benefits tests our patience and analytical prowess; we’re lay people and choosing is tough. What’s the process to compare the best battery life, the most comfortable or the safest? Companies muddy the water further with advertising: if every phone is the best, how do I decide what to buy? On many occasions consumers don’t know what their genuine motivations are. They’re not lying; they’re confabulating.
The findings from a groundbreaking report released earlier this month are clear: Curbing climate change will require revolutionizing the way the world produces food. WRI’s own research shows that a widespread reduction in beef consumption is essential for keeping global temperature rise to 1.5 degrees C (2.7 degrees F) and preventing the most dangerous climate impacts.