The answers to these questions – and so many other perplexities of human behaviour – are the domain of behavioural science.
“Our minds are not able to tease apart the useful information from the irrelevant information.”
– Iris Bohnet
The planet doesn't need money, it needs behavioural change: Sonam Wangchuk
Understanding behavioural science – including why people get so angry online – can help brands communicate effectively through a crisis, according to Kate Hartley, co-founder of crisis simulation firm Polpeo.
For tuberculosis patients, complying with a full course of treatment can be daunting and difficult. But a new experiment conducted by MIT researchers in Kenya, in collaboration with the digital health company Keheala, shows that a digital program used on mobile phones helps patients successfully finish their treatments.
When buying a new car, a new phone, a new mattress, most of us can’t claim to be experts. Navigating countless features and benefits tests our patience and analytical prowess; we’re lay people and choosing is tough. What’s the process to compare the best battery life, the most comfortable or the safest? Companies muddy the water further with advertising: if every phone is the best, how do I decide what to buy? On many occasions consumers don’t know what their genuine motivations are. They’re not lying; they’re confabulating.
The findings from a groundbreaking report released earlier this month are clear: Curbing climate change will require revolutionizing the way the world produces food. WRI’s own research shows that a widespread reduction in beef consumption is essential for keeping global temperature rise to 1.5 degrees C (2.7 degrees F) and preventing the most dangerous climate impacts.