Whether it’s steering your company’s employees towards healthier habits, working with non-profits to boost charitable giving or helping brands reach their full potential, we’re always excited to take on new communication and behaviour-change challenges.
What makes effective behavioural solutions possible? It starts with a comprehensive understanding of the problem at hand. At BCA, we develop rigorous testing frameworks that allow us to gather accurate data about individual and group behaviours – and then transform that data into effective strategies.
Behavioural science allows us to understand the factors that influence people’s behaviour, and those insights can be deployed to make positive changes in a range of contexts – from government policy to business performance. BCA’s strategies are always based on rigorous testing and underpinned by empirical evidence, so we can clearly measure their impact on behaviour.
An accurate understanding of your customers’ habits and motivations is at the heart of any effective brand strategy. Our behavioural insights and communication solutions help best position brands to successfully drive consumer behaviour change.
In a world transformed by technology, digital products – from websites and social channels to apps and wearables – offer exciting new opportunities for implementing behaviour-change interventions. BCA can help you take advantage of these trends to reach your organisational and business goals.
BCA offers tailor-made workshop and training solutions that help businesses and organisations understand the fundamentals of behavioural science, and learn the skills needed to apply those insights in their particular context.
Reducing energy loss
South Africa loses huge amounts of electricity through theft. The BCA team worked on a campaign that used their innovative framework of 'Think, Nudge and Shove' to substantially reduce these losses.
The Life and Times of Cyril Ramaphosa
In the run-up to the election of Cyril Ramaphosa as President of the ANC in 2017, BCA created a salient video of his life and times. From his early years to his achievements in the ANC, business and government, it paints a remarkable portrait of a stalwart of the liberation struggle and one of the most influential leaders in the ANC and the country.
BCA developed a behaviour-change campaign to help reduce HIV infection rates through circumcision. Studies have shown that circumcision can reduce the risk of infection by up to 60%. An innovative campaign using data and behavioural science, coupled with USSD technology, was run in KZN, South Africa.
Sharing is better caring
Informed consent when providing personal medical information is essential for ensuring the privacy of individuals. Medscheme commissioned BCA to develop a behaviour-change strategy to encourage their clients to share information and become informed participants in the consent process.
Supporting Men’s Health
Research has shown that circumcision is a powerful method of combating the spread of HIV. BCA produced this TV ad to ‘nudge’ men to get circumcised as part of a broader behaviour-change campaign.