Whether it’s steering your company’s employees towards healthier habits, working with non-profits to boost charitable giving or helping brands reach their full potential, we’re always excited to take on new communication and behaviour-change challenges.Data Science &
What makes effective behavioural solutions possible? It starts with a comprehensive understanding of the problem at hand. At BCA, we develop rigorous testing frameworks that allow us to gather accurate data about individual and group behaviours – and then transform that data into effective strategies.
Behavioural science allows us to understand the factors that influence people’s behaviour, and those insights can be deployed to make positive changes in a range of contexts – from government policy to business performance. BCA’s strategies are always based on rigorous testing and underpinned by empirical evidence, so we can clearly measure their impact on behaviour.
An accurate understanding of your customers’ habits and motivations is at the heart of any effective brand strategy. Our behavioural insights and communication solutions help best position brands to successfully drive consumer behaviour change.
In a world transformed by technology, digital products – from websites and social channels to apps and wearables – offer exciting new opportunities for implementing behaviour-change interventions. BCA can help you take advantage of these trends to reach your organisational and business goals.
BCA offers tailor-made workshop and training solutions that help businesses and organisations understand the fundamentals of behavioural science, and learn the skills needed to apply those insights in their particular context.
Ensuring caregivers understand the importance of early childhood development and early learning
Driving awareness and public participation around green building policy in South Africa
More Case Studies
Sustainable Energy Africa (SEA)
Sustainable Energy Africa (SEA) partnered with the Behaviour Change Agency (BCA) on a complex and demanding project to drive awareness and public participation around green building policy in South Africa.
South Africa is faced with the dual challenge of growing empowered business and boosting its ailing manufacturing sector. Within this complex, transitional space, the Beier Group is leading the way in bringing together the old and the new, black and white, local and global.
The Presidency: A phased easing of the lockdown
In the time of COVID-19, accurate information is the guiding light – it motivates life-saving behaviour change and helps to counter fears fuelled by fake news. But how you communicate that information is the key to any effective response to this pandemic – doing it right is how you build public trust and cooperation. BCA is proud to be playing a part in this effort. By creating simple and salient graphics based on the speeches of South African President Cyril Ramaphosa, our team is helping to ensure that vital coronavirus messaging reaches and engages its audience.
BCA developed a behaviour-change campaign to help reduce HIV infection rates through circumcision. Studies have shown that circumcision can reduce the risk of infection by up to 60%. An innovative campaign using data and behavioural science, coupled with USSD technology, was run in KZN, South Africa.
BCA worked on an exciting digital project to tackle transformation within South Africa’s architecture profession. Driving transformation and inclusivity requires a fundamental shift in behaviour of all stakeholders. The foundation of any behaviour-change project needs simple and salient information. That’s why we created an interactive student portal packed with innovative career and bursary resources, interviews, virtual tours, infographics and more …
Reducing energy loss
South Africa loses huge amounts of electricity through theft. The BCA team worked on a campaign that used their innovative framework of 'Think, Nudge and Shove' to substantially reduce these losses.
The life and times of Cyril Ramaphosa
In the run-up to the election of Cyril Ramaphosa as President of the ANC in 2017, BCA created a salient video of his life and times. From his early years to his achievements in the ANC, business and government, it paints a remarkable portrait of a stalwart of the liberation struggle and one of the most influential leaders in the ANC and the country.
Sharing is better caring
Informed consent when providing personal medical information is essential for ensuring the privacy of individuals. Medscheme commissioned BCA to develop a behaviour-change strategy to encourage their clients to share information and become informed participants in the consent process.
Supporting men’s health
Research has shown that circumcision is a powerful method of combating the spread of HIV. BCA produced this TV ad to ‘nudge’ men to get circumcised as part of a broader behaviour-change campaign.