We believe traditional approaches to social and business challenges can be radically transformed to meet the needs of a growing South Africa when combined with the tools of behavioural and data science.
Changing behaviour from better to Best
Our country has many great behavioural change stories, not least its peaceful transition to democracy. BCA’s founder was an integral part of the communications team of the Constitutional Assembly that ensured massive public participation and behaviour change in the Constitution-making process.
We are led by empathy – and context.
Our understanding of how experiences shape us is constantly evolving, and we don’t do ‘one size fits all.’ Local challenges are specifically intriguing, with studies suggesting that the South African population has a higher level of exposure to social and environmental stressors. BCA uses the latest science to design interventions that unlock the potential for change at every level of society – empowering individuals and inspiring communities to thrive together.
