MSc (Behavioural Science)

MBA

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The founder of BCA, Pat is an expert in behavioural interventions that shape how we think, feel, act and make decisions. He has over 30 years of experience crafting communications and behaviour-change programmes.

BSocSci Hons (Psychology)

BAdmin Hons

MBA

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With a strong background in organisational development, Esme heads up operations and the management of BCA’s behaviour-change projects. Her keen eye for detail and strategic planning skills help to elevate our campaigns.

Lebo Mocwane is a brand communication specialist with extensive through-the-line experience in the creative industry. With over a decade’s experience in integrated brand communication, she has worked across government; telecommunications; financial services; retail and brand portfolios.

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NDip (Film & Television)

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With over 30 years of experience in her industry, Lori has a nuanced understanding of how good design and strategic visual communications can be powerful tools for changing behaviour.

BA (English & Psychology)
BA Hons (Psychology)

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With a background in corporate training and language skills development for professionals, Reshni is a language specialist with a bent for its technical usage (grammar officer) and how it can be applied to create more impactful copy for behavioural change initiatives.

B Journ (Journalism)

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Marion has served as a senior executive and strategist in both the public and private sector. She has an exceptional understanding of the public sector, current affairs, the economy and its underlying foundation.

BSocSci (Psychology)

BA Hons (English Studies)

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With over ten years of experience as a writer, editor and content creator for both print and digital media, Kelly is interested in how the language and tone of the stories we tell can shape our thoughts and behaviours.

As BCA’s digital designer, Julian loves to see creativity, digital tools and behavioural insights working together for maximum visual impact.

BJourn (Journalism)

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As a wordsmith and content creative, Vanashree is passionate about crafting engaging ‘campaignable’ content that challenges thinking and inspires behavioural change.

MBA, BA (Honours)
Industrial Psychology and Communication

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Elmien is a seasoned integrated marketing communication specialist with over 25 years of experience working in both corporate and agency settings. She is a skilled systems thinker and has a talent for managing teams and delivering value to clients.

BSc (Psychology and Physiology)
BSc(Med)Hons (Neurophysiology)
MSc(Med) Neuroscience in Psychiatry

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With a background in neuroscience and psychiatry, investigating the effect of stress and fear on decision-making, Jorique understands the complex advantages of neuroplasticity and it’s implications for driving behavioural change.

‍BSocSci (Psychology and Economics)
MSc (Behavioural Economics)

With a background in behavioural research, Dan is interested in applying psychological insights to further understand the scientific dynamics of human decision-making and behaviour.

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Multimedia Diploma
City Varsity, Cape Town

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With more than twenty years in the digital arena, Aidan has worked with top agencies in Cape Town and abroad. He has extensive experience in digital campaigns, forming part of the core digital team for BCA’s creative, communications and development.

Sidley has extensive experience across the Corporate, Consulting and Creative industries. She has worked on Strategy, Brand, Marketing Communications and Digital projects across the B2B and B2C markets. Sidley has extensive experience with Business Owners across the Startup, Emerging and Large business sectors - she understands the strategic thinking and focused approach required to deliver innovative creative solutions that result in an exceptional ROI to client.

NDip (Graphic Design)

Entrepreneur Development Programme Certificate

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As an entrepreneur and graphic designer, Merylle instinctively recognises the aspiration behind a creative brief and is able to connect a marketing purpose with a corporate objective to deliver creative excellence. With more than 17 years of experience she guides the creative direction, concept development, layout, visual brand development and production of projects at agencies, NGOs, government and with leading national retail brands.

MPhil (Science & Technology Journalism)

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A versatile writer and editor extraordinaire, Leverne headed corporate communications at the South African Medical Research Council for ten years and is a consulting editor for the feminist journal Agenda.

BA Hons (Graphic Design)

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A specialist in online audience behaviour and innovative digital thinking, Brian focuses on using digital tools to nudge users towards better, smarter choices.

In a career spanning over 28 years, Qingqile (Wing) has forged a reputation for producing quintessential South African campaigns for brands as diverse as ABSA, BMW, Coca-Cola, Chicken Licken, Europcar, Isuzu, Mercedes Benz, Multichoice, Nestle, Nedbank, Pepsi, SABC, SC Johnson, Standard Bank, Samsung, Tracker, Telkom, Toyota and Vodacom.

PhD(c) Organisational Behaviour
MCom Industrial & Organisational Psychology
BComHons Industrial & Organisational Psychology
BCom Industrial & Organisational Psychology

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As a PhD candidate with 7.5 years of prior corporate experience, Christina seeks to make a positive impact on individuals and society by using principals of human behaviour and decision-science to alter choice architecture and nudge behaviour in a favourable way. Christina is particularly passionate about the unconscious mind and women empowerment.

BSc (business adm. and project mgmt.)
MA (cognitive science)
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With an understanding of both the practical and theoretical implications of decision making processes, Anton is interested in how interventions can shape decisions with a special interest in testing and measuring the effects of interventions.

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PhD (Work and Social Psychology)

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Dr Anam Nyembezi works closely with our managing director and our strategist to craft cutting edge behavioural interventions. His work as a senior lecturer at University Western Cape, School of Public Health brings practical approaches into our sphere of behavioural science.