Our team of behavioural scientists and economists, digital experts, data scientists and creative professionals is driven by a shared vision: to see our work contributing to better businesses, communities and governments.

Pat Govender
Managing Director

MSc (Behavioural Science)

MBA

The founder of BCA, Pat is an expert in behavioural interventions that shape how we think, feel, act and make decisions. He has over 30 years of experience crafting communications and behaviour-change programmes.

Esme Smith
Deputy Managing Director

BSocSci Hons (Psychology)

BAdmin Hons

MBA

With a strong background in organisational development, Esme heads up operations and the management of BCA’s behaviour-change projects. Her keen eye for detail and strategic planning skills help to elevate our campaigns.

Oscar Mehlwana
Strategist

BA (Media & Communication)

BA Hons (Brand Leadership)

Oscar has over 12 years’ experience as a strategist working on various public and private sector accounts. His practical approach, combined with a focus on behaviour-change TTL strategies, contributes to the unique value he adds to the team. He has a passion for building sustainable brands and an intuitive understanding of what makes consumers tick.

Lori Gie
Executive Creative Director

NDip (Film & Television)

With over 30 years of experience in her industry, Lori has a nuanced understanding of how good design and strategic visual communications can be powerful tools for changing behaviour.

Dr Anam Nyembezi
Behavioural Medicine Specialist

PhD (Work and Social Psychology)

Dr Anam Nyembezi works closely with our managing director and our strategist to craft cutting edge behavioural interventions. His work as a senior lecturer at University Western Cape, School of Public Health brings practical approaches into our sphere of behavioural science.

Brian Palmer
Digital Specialist

BA Hons (Graphic Design)

A specialist in online audience behaviour and innovative digital thinking, Brian focuses on using digital tools to nudge users towards better, smarter choices.

Stanford Mujuta
Behavioural Economist

BA (Development Studies)

BCom Hons (Economics)

MCom (Economics)

An award-winning behavioural economist, Stanford has honed his skills in “nudge” territory, where economics meets psychological insight to illuminate the human decision-making process.

Kelly Starzak
Copywriter

BSocSci (Psychology)

BA Hons (English Studies)

With over ten years of experience as a writer, editor and content creator for both print and digital media, Kelly is interested in how the language and tone of the stories we tell can shape our thoughts and behaviours.

Slie Mthembu
Accounts Manager

BA (Political Science & Media Studies)

After spending the last decade developing a deeper understanding and passion for the communications industry, Slie has honed her knowledge and skills in client service, operations, project management and production, and event management.

Julian Richardson
Digital Designer

As BCA’s digital designer, Julian loves to see creativity, digital tools and behavioural insights working together for maximum visual impact.

Aidan Classe
Senior Programmer and Web Developer

Multimedia Diploma
City Varsity, Cape Town

With more than twenty years in the digital arena, Aidan has worked with top agencies in Cape Town and abroad. He has extensive experience in digital campaigns, forming part of the core digital team for BCA’s creative, communications and development.

Kara Engelbrecht
Behavioural Data Analyst

BA (Psychology)

BSocSci Hons (Psychological Research)

MA (Psychological Research)

 

With a background in psychology and research methodology, Kara is interested in understanding how psychological factors impact on human behaviour and decision-making, and the role environment plays in these processes.

Leverne Gething
Copywriter

MPhil (Science & Technology Journalism)

A versatile writer and editor extraordinaire, Leverne headed corporate communications at the South African Medical Research Council for ten years and is a consulting editor for the feminist journal Agenda.

Shannon van Wyk
Digital Strategist

BA (Film & Media) 

BA Hons (Strategic Brand Communication)

Shannon is a digital strategist with core competencies in strategic planning, communication and platform optimisation. She is interested in how technological innovation coupled with behavioural interventions can have positive outcomes for society at large.

Merylle Bailey
Senior Graphic Designer

NDip (Graphic Design)

Entrepreneur Development Programme Certificate

As an entrepreneur and graphic designer, Merylle instinctively recognises the aspiration behind a creative brief and is able to connect a marketing purpose with a corporate objective to deliver creative excellence. With more than 17 years of experience she guides the creative direction, concept development, layout, visual brand development and production of projects at agencies, NGOs, government and with leading national retail brands.

Alex Conway
Data Scientist

MSsc (Statistics)

BBusSc (Actuarial Science)

Alex leads the development of BCA’s predictive analytics and behavioural modelling strategies.

Vanashree Chetty
Content Creative

BJourn (Journalism)

As a wordsmith and content creative, Vanashree is passionate about crafting engaging ‘campaignable’ content that challenges thinking and inspires behavioural change.

Lebo Mocwane
Accounts Manager

Lebo Mocwane is a brand communication specialist with extensive through-the-line experience in the creative industry. With over a decade’s experience in integrated brand communication, she has worked across government; telecommunications; financial services; retail and brand portfolios.

Contact Us

+27 21 035 1735
info@bcagency.co.za

First Floor, Block B,
Boulevard Office Park,
Searle Street, Woodstock,
7925, Cape Town,
South Africa.

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