MSc (Behavioural Science)

MBA

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The founder of BCA, Pat is an expert in behavioural interventions that shape how we think, feel, act and make decisions. He has over 30 years of experience crafting communications and behaviour-change programmes.

BSocSci Hons (Psychology)

BAdmin Hons

MBA

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With a strong background in organisational development, Esme heads up operations and the management of BCA’s behaviour-change projects. Her keen eye for detail and strategic planning skills help to elevate our campaigns.

BA (Media & Communication)

BA Hons (Brand Leadership)

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Oscar has over 12 years’ experience as a strategist working on various public and private sector accounts. His practical approach, combined with a focus on behaviour-change TTL strategies, contributes to the unique value he adds to the team. He has a passion for building sustainable brands and an intuitive understanding of what makes consumers tick.

NDip (Film & Television)

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With over 30 years of experience in her industry, Lori has a nuanced understanding of how good design and strategic visual communications can be powerful tools for changing behaviour.

PhD (Work and Social Psychology)

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Dr Anam Nyembezi works closely with our managing director and our strategist to craft cutting edge behavioural interventions. His work as a senior lecturer at University Western Cape, School of Public Health brings practical approaches into our sphere of behavioural science.

BA Hons (Graphic Design)

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A specialist in online audience behaviour and innovative digital thinking, Brian focuses on using digital tools to nudge users towards better, smarter choices.

BA (Development Studies)

BCom Hons (Economics)

MCom (Economics)

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An award-winning behavioural economist, Stanford has honed his skills in “nudge” territory, where economics meets psychological insight to illuminate the human decision-making process.

BSocSci (Psychology)

BA Hons (English Studies)

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With over ten years of experience as a writer, editor and content creator for both print and digital media, Kelly is interested in how the language and tone of the stories we tell can shape our thoughts and behaviours.

Lebo Mocwane is a brand communication specialist with extensive through-the-line experience in the creative industry. With over a decade’s experience in integrated brand communication, she has worked across government; telecommunications; financial services; retail and brand portfolios.

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As BCA’s digital designer, Julian loves to see creativity, digital tools and behavioural insights working together for maximum visual impact.

Multimedia Diploma
City Varsity, Cape Town

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With more than twenty years in the digital arena, Aidan has worked with top agencies in Cape Town and abroad. He has extensive experience in digital campaigns, forming part of the core digital team for BCA’s creative, communications and development.

BA (Psychology)

BSocSci Hons (Psychological Research)

MA (Psychological Research)

With a background in psychology and research methodology, Kara is interested in understanding how psychological factors impact on human behaviour and decision-making, and the role environment plays in these processes.

MPhil (Science & Technology Journalism)

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A versatile writer and editor extraordinaire, Leverne headed corporate communications at the South African Medical Research Council for ten years and is a consulting editor for the feminist journal Agenda.

Sidley has extensive experience across the Corporate, Consulting and Creative industries. She has worked on Strategy, Brand, Marketing Communications and Digital projects across the B2B and B2C markets. Sidley has extensive experience with Business Owners across the Startup, Emerging and Large business sectors - she understands the strategic thinking and focused approach required to deliver innovative creative solutions that result in an exceptional ROI to client.

NDip (Graphic Design)

Entrepreneur Development Programme Certificate

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As an entrepreneur and graphic designer, Merylle instinctively recognises the aspiration behind a creative brief and is able to connect a marketing purpose with a corporate objective to deliver creative excellence. With more than 17 years of experience she guides the creative direction, concept development, layout, visual brand development and production of projects at agencies, NGOs, government and with leading national retail brands.

‍BSocSci (Psychology and Economics)
MSc (Behavioural Economics)

With a background in behavioural research, Dan is interested in applying psychological insights to further understand the scientific dynamics of human decision-making and behaviour.

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BJourn (Journalism)

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As a wordsmith and content creative, Vanashree is passionate about crafting engaging ‘campaignable’ content that challenges thinking and inspires behavioural change.

BA (Humanities)
BA Hons (Psychology)
MA (Psychological Research)

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Grounded in psychology and research, Michelle’s natural curiosity in the human experience fuels her passion for exploring phenomena and finding new insights. She has a keen interest in understanding the factors that influence our thoughts, emotions, and behaviours as well as the evolving role of virtual reality in research and mental health.

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