MSc (Behavioural Science)

MBA

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The founder of BCA, Pat is an expert in behavioural interventions that shape how we think, feel, act and make decisions. He has over 30 years of experience crafting communications and behaviour-change programmes.

BSocSci Hons (Psychology)

BAdmin Hons

MBA

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With a strong background in organisational development, Esme heads up operations and the management of BCA’s behaviour-change projects. Her keen eye of detail and strategic planning skills help to elevate our campaigns.

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BA (Media & Communication)

BA Hons (Brand Leadership)

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Oscar has over 12 years’ experience as a strategist working on various public and private sector accounts. His practical approach, combined with a focus on behaviour-change TTL strategies, contributes to the unique value he adds to the team. He has a passion for building sustainable brands and an intuitive understanding of what makes consumers tick.

NDip (Film & Television)

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With over 30 years of experience in her industry, Lori has a nuanced understanding of how good design and strategic visual communications can be powerful tools for changing behaviour.

PhD (Work and Social Psychology)

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Dr Anam Nyembezi works closely with our managing director and our strategist to craft cutting edge behavioural interventions. His work as a senior lecturer at University Western Cape, School of Public Health brings practical approaches into our sphere of behavioural science.

BA Hons (Graphic Design)

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A specialist in online audience behaviour and innovative digital thinking, Brian focuses on using digital tools to nudge users towards better, smarter choices.

BA (Development Studies)

BCom Hons (Economics)

MCom (Economics)

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An award-winning behavioural economist, Stanford has honed his skills in “nudge” territory, where economics meets psychological insight to illuminate the human decision-making process.

BSocSci (Psychology)

BA Hons (English Studies)

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With over ten years of experience as a writer, editor and content creator for both print and digital media, Kelly is interested in how the language and tone of the stories we tell can shape our thoughts and behaviours.

When she’s not juggling project demands and deadlines in her account manager role, Mpho uses behavioural insights as fuel for creative social-media campaigns.

MPhil (Science & Technology Journalism)

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A versatile writer and editor extraordinaire, Leverne headed corporate communications at the South African Medical Research Council for ten years and is a consulting editor for the feminist journal Agenda.

As BCA’s digital designer, Julian loves to see creativity, digital tools and behavioural insights working together for maximum visual impact.

BA (Visual Art)

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Elizabeth is a multi-skilled visual designer, content strategist and UX design advocate.

MSsc (Statistics)

BBusSc (Actuarial Science)

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Alex leads the development of BCA’s predictive analytics and behavioural modelling strategies.

BCom Hons (Brand Management)

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With a background in social media marketing and brand management, Zinhle adds fresh energy, a quick eye and some serious multitasking muscle to the BCA team. Whether it’s last-minute research briefs or squeezing data insights from Google Analytics, she helps ensure our campaigns are tailored and optimised to the right audience.

After obtaining her qualifications from the Chartered Institute of Marketing, Nadine cut her teeth working in digital advertising for various South African agencies and top brands. She understands that changing customer behaviour is at the crux of a marketer’s challenge, and is now applying her experience and skills through BCA’s behavioural lens.