Our team of behavioural scientists and economists, digital experts, data scientists and creative professionals is driven by a shared vision: to see our work contributing to better businesses, communities and governments.

Pat Govender
Managing Director

MSc (Behavioural Science)


The founder of BCA, Pat is an expert in behavioural interventions that shape how we think, feel, act and make decisions. He has over 30 years of experience crafting communications and behaviour-change programmes.

Esme Smith
Deputy Managing Director

BSocSci Hons (Psychology)

BAdmin Hons


With a strong background in organisational development, Esme heads up operations and the management of BCA’s behaviour-change projects. Her keen eye for detail and strategic planning skills help to elevate our campaigns.

Oscar Mehlwana

BA (Media & Communication)

BA Hons (Brand Leadership)

Oscar has over 12 years’ experience as a strategist working on various public and private sector accounts. His practical approach, combined with a focus on behaviour-change TTL strategies, contributes to the unique value he adds to the team. He has a passion for building sustainable brands and an intuitive understanding of what makes consumers tick.

Lori Gie
Executive Creative Director

NDip (Film & Television)

With over 30 years of experience in her industry, Lori has a nuanced understanding of how good design and strategic visual communications can be powerful tools for changing behaviour.

Dr Anam Nyembezi
Behavioural Specialist

PhD (Work and Social Psychology)

Dr Anam Nyembezi works closely with our managing director and our strategist to craft cutting edge behavioural interventions. His work as a senior lecturer at University Western Cape, School of Public Health brings practical approaches into our sphere of behavioural science.

Brian Palmer
Digital Specialist

BA Hons (Graphic Design)

A specialist in online audience behaviour and innovative digital thinking, Brian focuses on using digital tools to nudge users towards better, smarter choices.

Stanford Mujuta
Behavioural Economist

BA (Development Studies)

BCom Hons (Economics)

MCom (Economics)

An award-winning behavioural economist, Stanford has honed his skills in “nudge” territory, where economics meets psychological insight to illuminate the human decision-making process.

Kelly Starzak

BSocSci (Psychology)

BA Hons (English Studies)

With over ten years of experience as a writer, editor and content creator for both print and digital media, Kelly is interested in how the language and tone of the stories we tell can shape our thoughts and behaviours.

Zinhle Dhlamini
Digital Marketer

BCom  (Management Studies - Marketing)

BCom Hons (Brand Management)

With a background in social media marketing and brand management, Zinhle adds fresh energy, a quick eye and some serious multitasking muscle to the BCA team. Whether it’s last-minute research briefs or squeezing data insights from Google Analytics, she helps ensure our campaigns are tailored and optimised to the right audience.

Leverne Gething

MPhil (Science & Technology Journalism)

A versatile writer and editor extraordinaire, Leverne headed corporate communications at the South African Medical Research Council for ten years and is a consulting editor for the feminist journal Agenda.

Julian Richardson
Digital Designer

As BCA’s digital designer, Julian loves to see creativity, digital tools and behavioural insights working together for maximum visual impact.

Elizabeth Bramley
UX Specialist

BA (Visual Art)

Elizabeth is a multi-skilled visual designer, content strategist and UX design advocate.

Alex Conway
Data Scientist

MSsc (Statistics)

BBusSc (Actuarial Science)

Alex leads the development of BCA’s predictive analytics and behavioural modelling strategies.

Nadine Harrison
Junior Digital Marketer

Junior Digital Marketer

After obtaining her qualifications from the Chartered Institute of Marketing, Nadine cut her teeth working in digital advertising for various South African agencies and top brands. She understands that changing customer behaviour is at the crux of a marketer’s challenge, and is now applying her experience and skills through BCA’s behavioural lens.

Letang Nkwe
Junior Behavioural Scientist

MSc. Behavioural and Economic Science

BSc. (Honours) Money, Banking and Finance

An inquisitive and motivated young behavioural scientist that enjoys getting ‘under the bonnet’ to thoroughly gain insights and find ingenious solutions to behavioural problems, in particular in the financial arena.

Contact Us

+27 21 035 1735

First Floor, Block B,
Boulevard Office Park,
Searle Street, Woodstock,
7925, Cape Town,
South Africa.

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