Learn to think like a behavioural scientist

BCA has proudly partnered with MindWorx Academy to offer a masterclass in the behavioural economics and psychology of marketing.

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What will you learn?

Consumers face thousands of decisions each day. To connect with them, you need a deeper understanding of that decision-making process. This masterclass taps into decades of research in psychology and behavioural economics to explain how consumer behaviours are shaped - and how to predict and influence them.

BONUS OFFER! SIGN UP ONLINE TOAY WITH THE CODE BCA2020 AND GET 10% OFF REGISTRATION FEE

Learn to apply the most powerful psychological principles and evidence-based techniques to optimise your marketing strategies.

  • Measurably improved results
  • Easy to grasp and apply
  • Certificate on completion

Rory Sutherland


Meet your
instructors

The MindWorx academy masterclass is your chance to learn from leading international experts in the fields of behavioural economics, psychology and marketing. Your team includes advertising’s leading behavioural economist Rory Sutherland, specialists from Duke University and practitioners from BCA.

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Overconfidence bias
Excessive faith in ourselves can lead us to overestimate our abilities and judgement

“We’re blind to our blindness. We have very little idea of how little we know.

We’re not designed to know how little we know.”  

– Daniel Kahneman

Download the 2019 BCA Calendar

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+27 21 035 1735
info@bcagency.co.za

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