Learn to think like a behavioural scientist
BCA has proudly partnered with MindWorx Academy to offer a masterclass in the behavioural economics and psychology of marketing.
Register NowBCA has proudly partnered with MindWorx Academy to offer a masterclass in the behavioural economics and psychology of marketing.
Register NowConsumers face thousands of decisions each day. To connect with them, you need a deeper understanding of that decision-making process. This masterclass taps into decades of research in psychology and behavioural economics to explain how consumer behaviours are shaped - and how to predict and influence them.
Learn to apply the most powerful psychological principles and evidence-based techniques to optimise your marketing strategies.
The MindWorx academy masterclass is your chance to learn from leading international experts in the fields of behavioural economics, psychology and marketing. Your team includes advertising’s leading behavioural economist Rory Sutherland, specialists from Duke University and practitioners from BCA.
'Losses loom larger than corresponding gains.'
– Amos Tversky & Daniel Kahneman
