Learn to think like a behavioural scientist

BCA has proudly partnered with MindWorx Academy to offer a masterclass in the behavioural economics and psychology of marketing.

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What will you learn?

Consumers face thousands of decisions each day. To connect with them, you need a deeper understanding of that decision-making process. This masterclass taps into decades of research in psychology and behavioural economics to explain how consumer behaviours are shaped - and how to predict and influence them.

BONUS OFFER! SIGN UP ONLINE TOAY WITH THE CODE BCA2020 AND GET 10% OFF REGISTRATION FEE

Learn to apply the most powerful psychological principles and evidence-based techniques to optimise your marketing strategies.

  • Measurably improved results
  • Easy to grasp and apply
  • Certificate on completion

Rory Sutherland


Meet your
instructors

The MindWorx academy masterclass is your chance to learn from leading international experts in the fields of behavioural economics, psychology and marketing. Your team includes advertising’s leading behavioural economist Rory Sutherland, specialists from Duke University and practitioners from BCA.

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Salience bias
Our tendency to focus on the most prominent information means we risk overlooking less salient factors when making decisions

“A wealth of information creates a poverty of attention.”

– Herbert A. Simon

Download the 2019 BCA Calendar