Five steps to achieving sustainable behaviour change

March 2023

Too often, our well-meaning attempts to change long-held behaviours fail. Here’s how to create the optimal conditions. Humans have a hard time dealing with change. Generally, we don’t like it. As a species, we tend to seek it out more than other species. But actually embracing real change is difficult. It requires acting in a way that can feel awkward and uncomfortable, like writing your name with the hand you don’t usually write with.

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