Thanks to AI, nudge techniques are getting smarter and smarter. At the moment, intelligent nudging is in the very early stages of development. But, according to Jez Groom, founder and Chief Choice Architect at Cowry Consulting, AI has catalysed a new breed of nudge. Companies won’t just send alerts and campaigns – they’ll be able to work out which are the most effective, and why. In time, algorithms will take care of the whole process. But what needs to happen to make this a reality?