AI, Behavioural Economics And Marketing Converge

January 30, 2019

Thanks to AI, nudge techniques are getting smarter and smarter. At the moment, intelligent nudging is in the very early stages of development. But, according to Jez Groom, founder and Chief Choice Architect at Cowry Consulting, AI has catalysed a new breed of nudge. Companies won’t just send alerts and campaigns – they’ll be able to work out which are the most effective, and why. In time, algorithms will take care of the whole process. But what needs to happen to make this a reality?

Read More

Contact Us

+27 21 035 1735
info@bcagency.co.za

First Floor, Block B,
Boulevard Office Park,
Searle Street, Woodstock,
7925, Cape Town,
South Africa.

Get directions

Contact Us

Thank you! Your submission has been received!
Close
Oops! Something went wrong while submitting the form.