As General Elections 2019 approach will nudge come to shove?

Big data presents to us a new gold mine that helps us map emotions, forecast preferences, and assess psychological and voter histories. The recent Cambridge Analytica-Facebook controversy points to the fragility and porosity in data security and privacy. Security gaps subjected data of more than 50 million users to great risks. Such information breach can allow companies, individuals and parties to analyse data for electoral harvest, all without informing the voter, or at best with subtle disclaimers.