Readers consuming fake news, investors ignoring a bear market, Internet users giving away valuable personal data in online quizzes: All of these trends can have dramatic consequences for the individuals involved as well as for society, and none are well explained by traditional economics. George Loewenstein, the Herbert A. Simon University Professor of Economics and Psychology, discussed his research on these trends and other topics at the Behavioral Insights in Action conference, hosted by the Dietrich College of Humanities and Social Sciences' Department of Social and Decision Sciences.