Human behaviour would be easier if it was rocket science

When one embarks on an entrepreneurial journey, they are largely unaware of all the hats they will eventually have to wear.  Especially in the early years of a company’s growth, while budgets are tight and hiring employees just isn’t in the cards. An entrepreneur serves as an accountant, salesman, public relations specialist, contract negotiator, HR manager. The list is long, and the effort is complicated. One of the most difficult hats to wear successfully is Behavioral Scientist.

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