Nudge-IT was a multidisciplinary, multinational project funded by the European Union to address the need for a better understanding of the determinants of food choice[1]. The project engaged experts in the neurobiology of motivational behaviour, the neuroscience of reward pathways, the neuroendocrinology of homeostatic regulation of appetite, experimental psychology, functional brain imaging, behavioural economics (the scientific study of decision making) and computational neurobiology.
