The surprising ways behavioural science boosts businesses

You want to create a new app, but don’t know how to code. What do you do?

Instead of teaching yourself Ruby, you’ll probably ask a developer to help you out.

Similarly, you wouldn’t create a clothing line without help from a designer, or build a house without consulting a carpenter.

But what about managers looking to motivate their employees?

When it comes to nudging other people towards a certain action – such as gaining motivation or changing a habit – many of us think we are experts in human behavior, because we have experience in being motivated or changing habits ourselves. But experience isn’t the same as expertise.

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