Will anyone eat a plant-based Big Mac? Behavioural science says yes.

March 2023

The findings from a groundbreaking report released earlier this month are clear: Curbing climate change will require revolutionizing the way the world produces food. WRI’s own research shows that a widespread reduction in beef consumption is essential for keeping global temperature rise to 1.5 degrees C (2.7 degrees F) and preventing the most dangerous climate impacts.

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