Behavioural Bytes Archives
Understanding behaviour begins with the understanding the brain, underscoring the importance of connecting theoretical behavioural science concepts with its fundamental elements of motivation and decision-making.
Stanford neurobiologist Robert Sapolsky’s latest research suggests the human brain is more adaptable than previously thought. His work shows that new neurons born during chronic social stress are wired to be hypersensitive to future stress. This highlights how external factors, like social interactions, can significantly shape our brain's development and how we respond to the world over time.
Here is where the scientific concept of neuroplasticity comes in, which explores the brain's ability to adapt, change and form new connections and pathways through new experiences and repeated actions. It is also a unique opportunity to effectively communicate the value of neuroplasticity in devising solutions for behaviour change.
By designing targeted interventions based on our nuanced understanding of how experiences influence brain development, we can empower individuals to cultivate new and more positive behaviours and inspire communities to rise together, fostering a domino effect of positive societal change.
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